{"id":352,"date":"2025-04-09T13:32:36","date_gmt":"2025-04-09T13:32:36","guid":{"rendered":"https:\/\/petrchutny.cz\/?page_id=352"},"modified":"2026-01-06T08:09:42","modified_gmt":"2026-01-06T07:09:42","slug":"zk-ucto-2","status":"publish","type":"page","link":"https:\/\/petrchutny.cz\/en\/zk-ucto\/","title":{"rendered":"ZK \u00da\u010dto"},"content":{"rendered":"

Zad\u00e1n\u00ed<\/h3>\n\n\n\n

ZK \u00da\u010dto je \u00fa\u010detn\u00ed firma Zuzky Zelinkov\u00e9. Poprosila m\u011b se sv\u00fdm kolegu\/synem o tvorbu loga, vizitek (tedy vizu\u00e1ln\u00ed identity) a webu. Prozradila mi \u017ee m\u00e1 r\u00e1da ko\u010dky \ud83d\udc08\u200d\u2b1b<\/p>\n\n\n\n

\u0158e\u0161en\u00ed<\/h3>\n\n\n\n

Navrhl jsem\u00a0jednoduch\u00e9, v\u00fdrazn\u00e9 logo<\/strong>, kter\u00e9 kombinuje p\u00edsmena \u201eZ\u201c a \u201eK\u201c.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n


K logu jsem vytvo\u0159il ilustrace dvou ko\u010dek, inspirovan\u00fdch \u201eWall Street\u201c \u00fa\u010detn\u00edmi \u2014 jedna zosob\u0148uje majitelku firmy (vyhl\u00ed\u017e\u00ed nov\u00e9 klienty), druh\u00e1 jej\u00edho kolegu (zam\u011b\u0159en na rutinn\u00ed pr\u00e1ci).<\/p>\n\n\n\n

Vytvo\u0159il jsem vizitky<\/strong> pro oba pracovn\u00edky s odli\u0161nou rol\u00ed (\u201eSenior\u201c a \u201eJunior\u201c) a sjednotil je s vizu\u00e1ln\u00edm stylem loga.<\/p>\n\n\n\n

\"\"<\/a>
Vizitky pro Zuzanu a Kry\u0161tofa \u2013 Senior a pracuj\u00edc\u00ed junior<\/figcaption><\/figure>\n\n\n\n


Nak\u00f3doval jsem responzivn\u00ed web<\/strong> na WordPressu, kter\u00fd p\u0159ehledn\u011b prezentuje slu\u017eby, kontakty a umo\u017e\u0148uje jednoduchou zpr\u00e1vu klient\u016fm. Pou\u017eil jsem vektorov\u00e9 ilustrace, aby byly ostr\u00e9 na v\u0161ech za\u0159\u00edzen\u00edch, a zachoval prvky vizu\u00e1ln\u011b odkazuj\u00edc\u00ed na inspiraci ranou \u00e9rou Wall Street.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Web se um\u00ed kvalitn\u011b p\u0159izp\u016fsobovat mobiln\u00edm za\u0159\u00edzen\u00edm. Pou\u017e\u00edv\u00e1 pouze vektorov\u00e9 obr\u00e1zky, kter\u00e9 z\u016fstanou ostr\u00e9 za ka\u017ed\u00fdch okolnost\u00ed.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Dopad<\/h3>\n\n\n\n

V\u00fdsledek m\u00e9 pr\u00e1ce p\u0159ed\u010dil Zuzanino o\u010dek\u00e1v\u00e1n\u00ed. Trochu j\u00ed p\u0159ekvapilo, \u017ee j\u00ed zn\u00e1m l\u00edp ne\u017e ona sebe \ud83d\ude04. Je r\u00e1da \u017ee mi nechala volnou ruku, a kdy\u017e n\u011bkomu p\u0159ed\u00e1v\u00e1 svou vizitku tak u toho m\u00e1 dobr\u00fd pocit. \ud83d\ude0a<\/p>\n\n\n\n

Moje role<\/h3>\n\n\n\n
    \n
  • Tvorba vizu\u00e1ln\u00ed identity (Logo, ilustrace ko\u010dek & koncept vizu\u00e1ln\u00edho stylu)<\/li>\n\n\n\n
  • Tvorba vizitek<\/li>\n\n\n\n
  • Tvorba jednoduch\u00e9ho a osobit\u00e9ho webu<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Zad\u00e1n\u00ed ZK \u00da\u010dto je \u00fa\u010detn\u00ed firma Zuzky Zelinkov\u00e9. Poprosila m\u011b se sv\u00fdm kolegu\/synem o tvorbu loga, vizitek (tedy vizu\u00e1ln\u00ed identity) a webu. Prozradila mi \u017ee m\u00e1 r\u00e1da ko\u010dky \ud83d\udc08\u200d\u2b1b \u0158e\u0161en\u00ed Navrhl jsem\u00a0jednoduch\u00e9, v\u00fdrazn\u00e9 logo, kter\u00e9 kombinuje p\u00edsmena \u201eZ\u201c a \u201eK\u201c. K logu jsem vytvo\u0159il ilustrace dvou ko\u010dek, inspirovan\u00fdch \u201eWall Street\u201c \u00fa\u010detn\u00edmi \u2014 jedna zosob\u0148uje majitelku […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"projekt","meta":{"wds_primary_category":13,"footnotes":""},"categories":[13,9,15],"tags":[],"class_list":["post-352","page","type-page","status-publish","hentry","category-graficky-design","category-projekty","category-tvorba-webu"],"_links":{"self":[{"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/pages\/352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":11,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/pages\/352\/revisions"}],"predecessor-version":[{"id":1165,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/pages\/352\/revisions\/1165"}],"wp:attachment":[{"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/tags?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}