{"id":248,"date":"2025-03-21T17:52:06","date_gmt":"2025-03-21T17:52:06","guid":{"rendered":"https:\/\/petrchutny.cz\/?page_id=248"},"modified":"2025-12-09T13:30:53","modified_gmt":"2025-12-09T12:30:53","slug":"tasty-food-4","status":"publish","type":"page","link":"https:\/\/petrchutny.cz\/en\/tasty-food\/","title":{"rendered":"Tasty Food"},"content":{"rendered":"

One day, I decided to make oat bars. From that day on, a long-lasting fun\/experience project emerged \u2013 teaching me a lot about packaging, food production, marketing, and pricing. It was and still is amazing experience when I use the branding for some of my new experiments.<\/p>\n\n\n\n

My friend once encouraged me to make oat bars. After I took a tray and faced the beautiful smell of baked oats with honey and walnuts, I felt like this is not the end. And that’s when the idea was born…<\/p>\n\n\n\n

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My original Tasty logo \u2013 based on my surname \u201eChutn\u00fd\u201c translated to English<\/figcaption><\/figure>\n\n\n\n

First packaged batch was baked for my friend\u2019s birthday.\u00a0I used a \u201eTasty\u201c logo \u2013 a foundation of my new identity which is based on my Czech surname\u00a0Chutn\u00fd\u00a0which literally means\u00a0Tasty.<\/p>\n\n\n\n

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First packaged batch was baked for my friend\u2019s birthday.\u00a0I used a \u201eTasty\u201c logo \u2013 a foundation of my new identity which is based on my Czech surname\u00a0Chutn\u00fd\u00a0which literally means\u00a0Tasty.<\/figcaption><\/figure>\n\n\n\n

Kayo liked it so I went further. Baked another flavour, increased size and improved the manufacture process (note the clamps holding the glued sides!). I started to give them out to friends to see how they like them. And they did! So I brought them to christmas fair, and they were gone in one hour<\/p>\n\n\n\n

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I came up with\u00a0colour palettes for various ingredients\u00a0that I am using and applied them to each flavour of bars. It was usually approximate colours of the ingredient\u2019s photographs (e.g. what is the approximated yelowness of a banana?)<\/p>\n\n\n\n

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Colour palette displaying ingredients I am using. Each colour is an approximation of colours found in the ingredient.<\/figcaption><\/figure>\n\n\n\n

Trying to avoid sugar, artificial flavours and putting in good ingredients \u2013 the \u201ehonest\u201c in the name emerged, and Honest bars were founded. Polka dots changed to appealing stripes full of colour.<\/p>\n\n\n\n

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Finding my honest oat bar project little bit unsustainable being a student, I put a price on them \u2013 \u00a31 for a bar, simple pricing, convenient for students and friends carrying change usually \ud83d\ude42<\/p>\n\n\n\n

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High on the joy of offering a healthy, tasty snacks to people around me, I would cycle Dundee every second day to deliver bars to friend\u2019s flats, or do deliveries in the Art College.\u00a0Facebook page\u00a0for the bars was created to inform people about new, freshly made batches.\u00a0Good times!\u00a0Even the baby from farmer\u2019s market back home in Czech Republic seems to like the bar!<\/p>\n\n\n\n

Over the summer holiday, I experimented with vacuum packing and finally made a packaging that really shows it\u2019s contents, and also fully insulates the flapjack from outside world.<\/p>\n\n\n\n

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First vacuum packed bar \u2013 now it\u2019s all about the colours of ingredients and you can finally see the real thing<\/figcaption><\/figure>\n\n\n\n

Motivated by another friend of mine, interested in healthy food \u2013 I set myself to create a Honest Granola. First, I prototyped a novel but little complicated way of packaging it.<\/p>\n\n\n\n

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Prototyping the granola packaging \u2013 after cutting the top of vacuum-sealed package, you close it by locking the heavy paper ring by it\u2019s pre-cut edges.<\/figcaption><\/figure>\n\n\n\n

And in the end went for more convenient solution, using re-sealable zip-loc bags with heavy paper cover which can be closed anytime, having a not-too-sticky doublesided tape on the front. Honest M\u00fcsli\/Granola was born!<\/p>\n\n\n\n

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First pack of Honest granola. Colour stripes are\u00a0again giving you a hint of ingredients used.<\/figcaption><\/figure>\n\n\n\n

Since this project is mainly fun and a neverending learning experience, who knows what\u2019s going to be the next step. The number of bars made is reaching 1000 now \ud83d\ude42\u00a0I \u00a0have received a lot of energy from all the supportive people and friends around me \u2013 THANK YOU! It\u2019s also you who make these happen.<\/p>\n\n\n\n

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One day, I decided to make oat bars. From that day on, a long-lasting fun\/experience project emerged – teaching me a lot about packaging, food production, marketing, and pricing. It was and still is amazing experience when I use the branding for some of my new experiments. My friend once encouraged me to make oat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":19,"comment_status":"closed","ping_status":"closed","template":"projekt","meta":{"wds_primary_category":0,"footnotes":""},"categories":[13,9],"tags":[],"class_list":["post-248","page","type-page","status-publish","hentry","category-graficky-design","category-projekty"],"_links":{"self":[{"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/pages\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":5,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/pages\/248\/revisions"}],"predecessor-version":[{"id":631,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/pages\/248\/revisions\/631"}],"wp:attachment":[{"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/categories?post=248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petrchutny.cz\/en\/wp-json\/wp\/v2\/tags?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}